Built for sports

Leads company strategy, investor engagement, and senior commercial relationships. Tarek is a serial entrepreneur and senior media executive with deep experience scaling complex regional businesses. As former CEO of Starcom Mediavest Group across MENA and Turkey, he grew the operation from 15 to more than 200 people across 13 offices while increasing profitability 120x.

Leads company strategy, investor engagement, and senior commercial relationships. Tarek is a serial entrepreneur and senior media executive with deep experience scaling complex regional businesses. As former CEO of Starcom Mediavest Group across MENA and Turkey, he grew the operation from 15 to more than 200 people across 13 offices while increasing profitability 120x.

Leads company vision, product strategy, and execution. Hazem is an entrepreneur and digital operator with extensive experience building and launching platforms for global organizations including Four Seasons, The World Bank, and General Motors. He also led platform architecture for the Formula 1 Saudi Arabian Grand Prix and co-founded Y Partners with Tarek.

Leads company vision, product strategy, and execution. Hazem is an entrepreneur and digital operator with extensive experience building and launching platforms for global organizations including Four Seasons, The World Bank, and General Motors. He also led platform architecture for the Formula 1 Saudi Arabian Grand Prix and co-founded Y Partners with Tarek.

Leads product development and platform evolution. Sam is an AI-driven product and growth leader with 20+ years of experience scaling B2B and B2C platforms across SaaS, telecom, energy, and digital technology. He brings a strong blend of product leadership, commercialization, and growth strategy across complex technology environments.

Leads product development and platform evolution. Sam is an AI-driven product and growth leader with 20+ years of experience scaling B2B and B2C platforms across SaaS, telecom, energy, and digital technology. He brings a strong blend of product leadership, commercialization, and growth strategy across complex technology environments.

Leads aimi architecture and the intelligence layer powering the platform. Yanko is a senior AI and knowledge graph architect with 18+ years of experience designing scalable semantic systems and intelligence platforms. His expertise spans knowledge modeling, graph architecture, and turning fragmented data into actionable intelligence.

Leads aimi architecture and the intelligence layer powering the platform. Yanko is a senior AI and knowledge graph architect with 18+ years of experience designing scalable semantic systems and intelligence platforms. His expertise spans knowledge modeling, graph architecture, and turning fragmented data into actionable intelligence.

Leads strategic partnerships and growth initiatives across the business. Ramy is a commercial and partnership leader with 15+ years of experience at the intersection of sport, culture, and brand growth. He led adidas' partnership with Manchester United and helped launch the AlNassr FC collaboration, bringing deep experience across rights holders, global brands, and fan-driven activations.

Leads strategic partnerships and growth initiatives across the business. Ramy is a commercial and partnership leader with 15+ years of experience at the intersection of sport, culture, and brand growth. He led adidas' partnership with Manchester United and helped launch the AlNassr FC collaboration, bringing deep experience across rights holders, global brands, and fan-driven activations.

Former Global Director at Manchester United, where she led major partnerships including front-of-shirt sponsor Chevrolet. 20+ years across advertising, social, creator economy, and sponsorship with Nike, Uber, Volkswagen, Liverpool FC, and Manchester City Group.

Former Global Director at Manchester United, where she led major partnerships including front-of-shirt sponsor Chevrolet. 20+ years across advertising, social, creator economy, and sponsorship with Nike, Uber, Volkswagen, Liverpool FC, and Manchester City Group.

Supports operating model design and growth-stage execution. Alin was a founding member of OSF Digital, where he helped scale the company from the ground up to more than 2,000 engineers across offices worldwide. He brings deep operational expertise in global delivery, organizational scaling, and technology execution.

Supports operating model design and growth-stage execution. Alin was a founding member of OSF Digital, where he helped scale the company from the ground up to more than 2,000 engineers across offices worldwide. He brings deep operational expertise in global delivery, organizational scaling, and technology execution.

Leads market development and strategic relationships across Saudi sport. Joanni is a sports and events executive with 15+ years of experience delivering major international events across Saudi Arabia and the wider region. His work includes the F1 STC Saudi Arabian Grand Prix, Dakar Rally, Formula E, and the Saudi Games.

Leads market development and strategic relationships across Saudi sport. Joanni is a sports and events executive with 15+ years of experience delivering major international events across Saudi Arabia and the wider region. His work includes the F1 STC Saudi Arabian Grand Prix, Dakar Rally, Formula E, and the Saudi Games.

Seasoned finance executive with 20+ years across banking, advisory, and corporate finance. Former senior leader at TD Bank, Truist, and Capital One, where he worked closely with businesses and management teams across a wide range of industries. At Feedz, he leads financial strategy, capital planning, and financial discipline as the company scales.

Seasoned finance executive with 20+ years across banking, advisory, and corporate finance. Former senior leader at TD Bank, Truist, and Capital One, where he worked closely with businesses and management teams across a wide range of industries. At Feedz, he leads financial strategy, capital planning, and financial discipline as the company scales.

Leads financial management and supports long-term readiness for scale. Devon is a Chartered Professional Accountant (CPA, CA) and Licensed Public Accountant with 15+ years of experience advising owner-managed businesses. He brings strong expertise in financial planning, reporting, controls, and growth-stage finance operations.

Leads financial management and supports long-term readiness for scale. Devon is a Chartered Professional Accountant (CPA, CA) and Licensed Public Accountant with 15+ years of experience advising owner-managed businesses. He brings strong expertise in financial planning, reporting, controls, and growth-stage finance operations.

Leads architecture design across the platform stack. Bassel is a senior solutions architect specializing in scalable enterprise platform design and complex systems architecture. He has extensive experience translating business needs into robust technical solutions across high-performance digital environments.

Leads architecture design across the platform stack. Bassel is a senior solutions architect specializing in scalable enterprise platform design and complex systems architecture. He has extensive experience translating business needs into robust technical solutions across high-performance digital environments.

Leads graph data engineering and helps build the platform's intelligence backbone. Paolo is a graph AI specialist with 15+ years of experience building advanced data systems and relationship-based models. Previously at BMO, he led fraud network models that delivered savings of approximately $1 million per month.

Leads graph data engineering and helps build the platform's intelligence backbone. Paolo is a graph AI specialist with 15+ years of experience building advanced data systems and relationship-based models. Previously at BMO, he led fraud network models that delivered savings of approximately $1 million per month.

Shapes the creative system and user-facing design language of the platform. Matt is a creative director with 20+ years of experience across MENA and Europe, combining brand thinking with digital product and platform design. Formerly with Leo Burnett, he has led the design of major digital experiences including Saudi F1 apps and the Team Saudi Olympics platform.

Shapes the creative system and user-facing design language of the platform. Matt is a creative director with 20+ years of experience across MENA and Europe, combining brand thinking with digital product and platform design. Formerly with Leo Burnett, he has led the design of major digital experiences including Saudi F1 apps and the Team Saudi Olympics platform.

Leads UX architecture across the platform. Isaure is a UX architect focused on designing complex, data-driven product interfaces across sports and enterprise environments. She brings a strong ability to simplify sophisticated workflows into intuitive experiences that support adoption and usability.

Leads UX architecture across the platform. Isaure is a UX architect focused on designing complex, data-driven product interfaces across sports and enterprise environments. She brings a strong ability to simplify sophisticated workflows into intuitive experiences that support adoption and usability.

Leads PMO functions to support reliable execution and delivery. Allan is a program management lead with experience overseeing delivery timelines, execution readiness, and cross-functional coordination. He brings a disciplined operational approach to keeping product, technical, and business workstreams aligned.

Leads PMO functions to support reliable execution and delivery. Allan is a program management lead with experience overseeing delivery timelines, execution readiness, and cross-functional coordination. He brings a disciplined operational approach to keeping product, technical, and business workstreams aligned.

Builds backend systems across the platform with a focus on scalability, reliability, and clean architecture. Andrei is a senior software engineer and technical lead with 20+ years of experience in backend development, specializing in .NET, Node.js, SQL Server, and PostgreSQL. He has defined system architectures, evolved long-lived platforms, and brings strong experience in API design, integrations, performance optimization, and mentoring.

Builds backend systems across the platform with a focus on scalability, reliability, and clean architecture. Andrei is a senior software engineer and technical lead with 20+ years of experience in backend development, specializing in .NET, Node.js, SQL Server, and PostgreSQL. He has defined system architectures, evolved long-lived platforms, and brings strong experience in API design, integrations, performance optimization, and mentoring.

Architects and delivers end-to-end web solutions with a relentless focus on scalability, clean code, and cross-functional team leadership. With over 15 years of hands-on experience in full-stack JavaScript development, he has designed, led, and shipped more than 50 high-stakes, multi-team projects for clients across the globe — spanning startups, enterprises, and everything in between.

Architects and delivers end-to-end web solutions with a relentless focus on scalability, clean code, and cross-functional team leadership. With over 15 years of hands-on experience in full-stack JavaScript development, he has designed, led, and shipped more than 50 high-stakes, multi-team projects for clients across the globe — spanning startups, enterprises, and everything in between.

Builds front-end experiences across the platform with a focus on performance, maintainability, and modern web architecture. Alexandru is a senior software developer and technical lead with 12+ years of experience in web development, specializing in JavaScript, React, Next.js, React Native, and Node.js.

Builds front-end experiences across the platform with a focus on performance, maintainability, and modern web architecture. Alexandru is a senior software developer and technical lead with 12+ years of experience in web development, specializing in JavaScript, React, Next.js, React Native, and Node.js.